PokerStars British isles, section of Flutter Entertainment, has introduced a new marketing campaign to support Missing Individuals, a Uk charity focused to bringing the 176,000 young children and grown ups that go lacking just about every 12 months again collectively with their households.
Eaqrlier in the calendar year, Flutter announced that it would be teaming up with Missing Folks in a partnership that requires utilising the collective reach of the Group’s Uk makes, like Paddy Energy, Betfair, Sky Wager and PokerStars British isles to raise consciousness and to enhance the charity’s campaigns. The #TogetherforMissing partnership is seeded by a £150,000 donation from Flutter to assistance Missing Men and women above a 12 thirty day period interval.
PokerStars United kingdom and Lacking People today launched their marketing campaign on November 17 at a media occasion at London’s Hippodrome Casino, in which PokerStars’ new Mega Series was also having place. Friends noticed a screening of a new marketing campaign online video to elevate recognition of Missing People’s vital perform, and also listened to from Sue Hammett, Flutter’s Team Head of CSR, Jo Youle, CEO of Lacking People, and the dad and mom of Anthony Stammers, lacking considering that 2012.
The night continued with a poker occasion for media and invited company. PokerStars United kingdom also introduced a new deck of cards which are lacking their Kings, Queens and Jacks, and show the Missing Persons helpline selection for any one who desires support. As properly as staying gifted to guests at the launch event, these confined-version decks will be manufactured accessible to gamers at PokerStars reside gatherings.
Sue Hammett, Team Head of CSR at Flutter, reported:
“It was a serious delight to assemble at the Hippodrome with the amazing attendees from Lacking Folks, who perform endlessly to support reunite loved types. We were being honoured to have the Stammers loved ones with us who ended up courageous adequate to share their tale. This experienced an effect on every person in the space and highlighted even further the relevance of supporting Lacking People today. This is one more critical stage in our marriage with Missing Persons and we hope that our help will keep on to support reunite family members throughout the United kingdom.”
Jo Youle, CEO at Lacking People today, mentioned:
“Missing Men and women is pleased to have the possibility to operate with Flutter to assist access an grownup audience at high chance of likely lacking – guys aged 18-39. Our assist exists for any missing particular person, every single working day of the 12 months. Through this partnership we will also be equipped to emphasize older people who are lacking. We know possibilities like this to get the information out means so much for families of missing people that the charity supports.”